Introducing 3DTV

This is a favourite of mine. A web page promoting 3D television, informing the consumer what exactly it was and how it worked. Ultimately those links surrounding this information led to an item to buy, so the task was not only to inform, but to make this whole idea sexy and necessary for the consumer. For the header we blurred together a series of colours, overlaying a striking 3D model of the word “3D”. Then as you get further down the page each new section seems to overlap the previous one, giving another sense of three-dimensional interplay.